GTM for Health Tech &
High-Stakes Growth

Intro

At Third House, we help health tech and high-stakes service companies bring products and services to market with clarity, curiosity, and drive.

We partner with founders, growth leaders, and their sales, marketing, product, and delivery teams to build GTM motions that actually stick. The way we work isn’t about handing over a playbook, it’s about embedding with you, running the plays together, and making sure your team is equipped to keep creating traction long after we’re gone.

Why Us

I founded Third House after 15+ years in complex growth environments, from healthcare tech startups to global agencies to B2B and B2C product launches.

Along the way, I’ve:

  • Closed multi–seven-figure enterprise deals

  • Rebooted launches that fell flat

  • Guided post-M&A integrations

  • Built GTM engines from scratch

My edge? Slowing things down just enough to get intentional, bringing clarity across teams, and then driving execution with the communication and persistence it takes to make traction real.

When to Call Us

Bring Third House in when the ground is shifting:

  • Shaping a new product or service

  • Making sense of an acquisition

  • Launching but not landing

  • Re-launching an offering

  • Introducing an offering into an adjacent market

These are moments when instinct and hustle aren’t enough. What you need is a GTM engine that’s clear, aligned, and repeatable.

How We Work

We don’t hand you a strategy deck and disappear. We embed with your team, from the leadership table to sales, marketing, product, and delivery stand-ups, and stay in the work until there’s traction you can feel in the business.

There are a few ways we typically engage:

  • Fractional GTM Leadership: When you need someone to step in and own the motion without pulling your team off core priorities. We run the plays with you, lead cross-team alignment, and equip your people to carry it forward once it’s proven.

  • Focused GTM Sprint: A concentrated push to validate or reset a launch. We clarify the story, build the motion, and test in market so you know where to double down.

  • Advisory + Coaching: For leaders who already have a team in motion and want sharper insight, feedback loops, and accountability. We reflect, challenge, and help you avoid the common traps.

Whatever the model, the point is the same: strategy that turns into traction, and a team with the muscle to keep momentum long after we’re gone.